ABOUT THE SITI CARD Local businesses and retailers have been asking for some time about ways in which they can increase their revenue and help to engender customer loyalty. The time is right to launch the SITI card scheme in St Ives.   The objectives of the scheme are to:     • encourage collaboration between local businesses to develop a more attractive offering to current and potential customers, to help drive business growth     • increase the number of customers using the businesses in St Ives, their frequency of usage and spend per head per visit     • grow the share of the area shopping and leisure market achieved by St Ives – to help promote and grow the St Ives ‘brand’ amongst existing local and potential customers     • contribute towards providing an attractive retail environment to a wide range of people from across the area, to attract more of them to use the town on more occasions     • an enhanced sense of community and loyalty towards St Ives   It’s all about… “Supporting our local Community”   It offers the potential of increased sales; increased exposure via local newspapers, SuggeStIves magazine, our web-site, networking and of course word-of-mouth. Member businesses will be able to set their own level of benefit, examples are: 5% discount; 10% discount; coffee refills; free glass of wine with a meal for two etc. Businesses will also be able to vary benefits as well as special offer promotions Customers can collect the SITI Loyalty Card at any of the members’ establishments or contact: - Jane Bowd, Town Centre Manager, 9 The Sheep Market St Ives PE27 5AH   How will it work?   Holders of the card will produce it on purchase, at any of the participating outlets and be given the appropriate (current) offer.   Which companies are participating?   A list of participating companies will be shown on the www.siticard.co.uk website. Members will also display a sticker advising that they are participating in the SITI Card Scheme. SITI Card Scheme: Advantages of joining Increased sales through greater exposure for businesses – in the local press, the SITI web-site, SuggeStIves magazine and also posters in shop/business windows. The following show the range of benefits:     1 Advertising – regular promotion of the SITI Loyalty Scheme through the Town Centre Manager’s column in the News & Crier and features in SuggeStives magazine.     2 SuggeStives magazine – this is issued bi-monthly and includes details of what is going on in the town together with features on local businesses. There will also be the opportunity to advertise in the magazine with SITI members receiving a considerable discount.     3 Increased footfall – customers will be encouraged to visit the town more often and to take advantage of timely offers e.g. Mother’s Day, Christmas, Halloween and Easter.     4 Increased spend per head per visit – the appeal of a discount, special offer or other incentive will increase the amount of money each customer spends per visit.   How to join the SITI Card Scheme   Contact Jane Bowd, Town Centre Manager, 9 The Sheep Market St Ives PE27 5AH, or email: siticard@stivestowninitiative.co.uk, or telephone 07513 971720 This scheme is free of charge to SITI members. There will be an annual fee of £60 for non-members. Businesses will not be required to join SITI to participate in the scheme but those who do not will be unable to avail themselves of the considerable benefits of SITI membership.

Helping to make St Ives a better place to live, work and visit!